In October 2012, Junior Achievement of Trinidad andTobago (JATT) commissioned Digital Warehouse, an external, independent, third party statistical analysis firm to conduct a Youth and Entrepreneurship Survey. A nationwide survey was administered to one thousand and eighteen (1,018) secondary school students in Trinidad to assess student attitudes related to entrepreneurship.
The study revealed that the majority of students believed they could become successful entrepreneurs (93%) though only 67% wanted to start their own business. Nonetheless the vast majority of students (94%) believed that they could be successful through a good business idea, hard work and determination and that engaging in entrepreneurship is a worthwhile activity beneficial to society (92%).
Additionally the study found that a student with a parent engaged in entrepreneurship along with students who are encouraged to engage in entrepreneurs by their parents increased the likelihood students would have an interest in entrepreneurship. In particular the findings underscored the direct impact parents and third party acquaintances had on students’ willingness to consider entrepreneurship as a viable career path.
Notably the top two preferred information sources for student on starting a business were from persons who had started their own business (48%) and a youth based organisation focused on business (38%). The findings suggest a viable space in which Junior Achievement (JA) can further target students’ to foster entrepreneurial tendencies.
Read the full study here.