Sunday, March 3, 2013

Attitudes of Trinidad Youth Towards Entrepreneurship

In October 2012, Junior Achievement of Trinidad andTobago (JATT) commissioned Digital Warehouse, an external, independent, third party statistical analysis firm to conduct a Youth and Entrepreneurship Survey. A nationwide survey was administered to one thousand and eighteen (1,018) secondary school students in Trinidad  to assess student attitudes related to entrepreneurship. 
The study revealed that the majority of students believed they could become successful entrepreneurs (93%) though only 67% wanted to start their own business. Nonetheless the vast majority of students (94%) believed that they could be successful through a good business idea, hard work and determination and that engaging in entrepreneurship is a worthwhile activity beneficial to society (92%). 

Additionally the study found that a student with a parent engaged in entrepreneurship along with students who are encouraged to engage in entrepreneurs by their parents increased the likelihood students would have an interest in entrepreneurship. In particular the findings underscored the direct impact parents and third party acquaintances had on students’ willingness to consider entrepreneurship as a viable career path. 
Notably the top two preferred information sources for student on starting a business were from persons who had started their own business (48%) and a youth based organisation focused on business (38%). The findings suggest a viable space in which Junior Achievement (JA) can further target students’ to foster entrepreneurial tendencies.

Read the full study here.


  1. Interesting study but there is nothing that stands out as being much different or new here. A study was not necessary to decide that there is a space for JA to encourage entrepreneurship.

    You would think that just by being a in JAr the desire is inherent. Also, students desires do not reflect the reality that what people say they want and what they do is usually different. This is evidenced in the survey by 93% having a desire to be entrepreneurs and only 67% wanting to start their own business. That figure would decrease significantly when they find out what the requirements of an entrepreneur. The opposite of entrepreneurship is becoming an employee.

    It would have been interesting to find out how many respondents whose parents were employees had a desire to become entrepreneurs. Fact is the fruits don't fall far from the tree.

    Also desire is not the only prerequisite for entrepreneurship, there are other important characteristics such as locus of control, resilience, persistence, innovative and creative.

    1. Thanks for your very relevant comments. Please feel free to contact me if you would like a copy of the entire report.



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